Zepto CEO accuses rival co’s CFO of smear campaign

Zepto co-founder and CEO Aadit Palicha has accused the chief financial officer of a competing company of orchestrating a smear campaign against his quick commerce platform. In a LinkedIn post on late Sunday, Palicha, not taking names, alleged that the CFO of one of Zepto's competitor firms has been reaching out to Zepto's investors with unsubstantiated claims, distributing false financial data to journalists, and employing bots to spread negative narratives about Zepto on social media.

nanditam@rediff.co.in (Nandita Malik)مصدر