Home Economy TV business is shrinking. Then why are broadcasters launching new channels?
Economy - October 6, 2025

TV business is shrinking. Then why are broadcasters launching new channels?

TV business is shrinking. Then why are broadcasters launching new channels?

Broadcasters like Zee and Sony are targeting niche audiences in regional markets to attract advertisers. They are betting on engaging regional viewers and filling gaps in the market, even as traditional TV faces competition from digital platforms.

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