Snack time’s over? India’s munching mania hits a crunch point

India's packaged snack consumption has plateaued in FY25, remaining flat at 12.8 kg per household. Kantar data reveals a slowdown attributed to consumption fatigue, high inflation, and limited new product offerings. Biscuits and noodles experienced slight declines, while overall snacking volume growth decelerated significantly, impacted by elevated edible oil prices and a shift towards local brands.

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