On a health kick, FMCG companies chase sugar-free rush

Driven by health awareness and the 'Eat Right Movement,' Indian packaged food companies like Britannia, Nestle, and Tata Consumer are significantly reducing sugar, sodium, and fat in their products. They're also incorporating more wholegrains, millets, and essential nutrients. This trend extends to the beverage sector, with low-sugar and non-alcoholic options gaining traction, reflecting a broader consumer shift towards healthier choices.

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