Home Technology Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising (Christopher Grimes/Financial Times)
Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising (Christopher Grimes/Financial Times)
Christopher Grimes / Financial Times:
Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising — Streaming group hopes boxing, wrestling and other events can also boost nascent advertising business
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