Home Economy Luxury industry is facing an existential crisis after Covid: Desirée Bollier, Chairperson, Value Retail
Economy - February 16, 2025

Luxury industry is facing an existential crisis after Covid: Desirée Bollier, Chairperson, Value Retail

Luxury industry is facing an existential crisis after Covid: Desirée Bollier, Chairperson, Value Retail

Luxury houses have no choice but to change. They can’t increase the prices, but there will be an absolute shrinking of distribution. Brands have no choice but to take a hit. You cannot be in a luxury space and be ubiquitous, says Desirée Bollier, the chair and global chief merchant of Value Retail.

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