Home Economy Lucky Grapes? Blinkit sees record demand as Indians join the ‘12 grapes’ New Year craze
Lucky Grapes? Blinkit sees record demand as Indians join the ‘12 grapes’ New Year craze
The viral Spanish tradition of eating 12 grapes at midnight for luck fuelled a surge in grape orders on New Year’s Eve in India. Blinkit reported delivering seven times more grapes than usual, reflecting the custom’s growing global influence. Rooted in Spain’s 19th-century history, the ritual symbolises prosperity for the coming year. Social media trends and cultural ties have further popularised this practice worldwide, making grapes an unlikely star of New Year celebrations.
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