How Uber is Leveraging GenAI for ‘Zero Touch’ and ‘One Touch’ Customer Support

As Uber’s Director of Global Content for Community Operations, Hadley Ferguson has spent 12 years shaping the company’s support experience. We talk with Ferguson about leveraging GenAI to transform customer support, fostering team adoption of new technologies, and building successful partnerships with startups to meet the needs of a global enterprise.
Author Of article : Paulina Karpis, B Capital
Why is There So Much Hype Around AI Agents in 2025?
Curtis Michelson serves up a glossary of terms related to agentic AI, as well as a look at…






