Home Economy Fair & Handsome gets fair? Emami rebrands cream as ‘Smart and Handsome’; Kartik Aryan new brand ambassador
Fair & Handsome gets fair? Emami rebrands cream as ‘Smart and Handsome’; Kartik Aryan new brand ambassador
Emami Ltd. rebrands its men's grooming brand Fair And Handsome to Smart And Handsome. Bollywood actor Kartik Aaryan is the new face. The rebranding aims to cater to today's young men who focus on skin health and holistic grooming. An extensive campaign will launch in January across various platforms to introduce the new brand identity.
Author Of article :
Choice over tradition: What today’s diamond buyer really wants
Today’s consumers are comfortable embracing technology-driven innovation across sector مصد…
