Broadcasters look to tune into a brighter FY26 after static year

Broadcasters anticipate a recovery in FY26, driven by easing churn, new pay-TV subscribers, and industry consolidation. The resurgence of FTA channels on DD Free Dish is expected to boost advertising revenue, particularly in rural areas. While linear TV shows signs of strength, advertising revenue remains under pressure due to macroeconomic factors, posing a challenge for the industry.

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