Birkenstock’s Covid sprint loses speed
Birkenstock, known for its orthopaedic-style footwear, saw its sales growth in India slow to ₹173 crore in 2023-24 from doubling every year previously. The company, which gained popularity during the pandemic, experienced a 46% growth amid a market shift towards casual and comfortable footwear. Birkenstock's recent IPO raised $1.48 billion, highlighting its expanding global presence.
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